Vision and Mission

Vision

To become the world’s leading provider of premium strawberry, blueberry, raspberry, blackberry, and citrus plants, empowering growers with cutting-edge solutions and establishing Egypt as a global hub for sustainable berry and citrus cultivation and exports.

Mission

•To deliver the finest berry and citrus varieties from world-class breeding programs, tailored to thrive in diverse climates and meet global market demands.
•To expand advanced nurseries and supply high-quality strawberry, blueberry, raspberry, and blackberry plants for local growers and international markets.
•To ensure Egypt becomes a trusted exporter of premium berry and citrus plants by adhering to international quality standards and fostering sustainable agriculture.
•To offer comprehensive technical support, empowering researchers, growers, and agricultural experts to achieve maximum productivity and superior crop quality.
•To promote innovation through collaboration with elite breeding programs, universities, and research institutions, advancing global agricultural excellence.